Engagement and Outreach
Relationships Matter
Building trust with farmers, modern agriculture, and the public
We work every day to develop a unified narrative focused on building trust in Manitoba farmers and modern agriculture. This narrative will evolve over time to enhance relevance and establish robust connections among government bodies, the public, agricultural stakeholders, and Manitoba farmers.
Programs, Events and Meetings
Golfing for Good
KAP hosted another successful KAP Classic Golf Tournament, With nearly 90 participants, the event raised 54 lbs of food, and over $2,000 in donations for Harvest Manitoba, translating into over 5,000 meals for those in need.
A key to success at the Annual Golf Tournament were the farmers, partners, and government officials that came together. By fostering these connections, we united diverse stakeholders, creating a collaborative atmosphere that has continued to drive positive change and supports the agricultural sector's long-term growth and prosperity.
Grassroots in Action
The KAP Advisory Council, comprising of grassroots delegates, serves as a vital forum for Manitoba farmers to inform organizational policy through virtual meetings. This platform not only empowers farmers to shape the future of agriculture but also provides a valuable opportunity for them and partners to stay informed about current issues and opportunities in the industry.
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40th Anniversary Rebranding
In 2024, KAP celebrated 40 years of being the voice of Manitoba farmers. To celebrate this milestone, we embarked on a refreshing of our brand to highlight four decades of representing Manitoba farmers. We were able to develop a new branding identity that better reflects the diversity of production in Manitoba that received overwhelmingly positive reactions throughout the year.
2024 Engagement and Outreach Highlights
3,000
Subscribers to the KAP Alert newsletter
18,750
Readership of Farmers Voice Magazine
1
AgMatters podcast launched
6,100+
Website hits since January 2024
3,613
Followers on X (Twitter)
2023-24 Operations Plan
Engagement and Outreach
Strategic Initiatives
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Enhance government and industry relationsContinued regular meetings with government officials at various levels, including Cabinet Ministers, MPs, MLAs, Deputy Ministers, Assistant Deputy Ministers, and various other senior department staff Active involvement in various consultations, forums, and policy discussions, advocating for farmer interests at the municipal, provincial, and federal level Development of a set of communications and outreach marketing tools to promote key advocacy priorities to stakeholders (ex: infographics) Creation and implementation of a government relations strategy, focused on the transition to Manitoba's new provincial government and the successful maintenance of KAP's strong working relationship with government
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Build strategic coalitions to ensure unification on key issuesFoster coalitions to drive impactful outcomes and steer policy initiatives aligned with the evolving needs of Manitoba's agricultural landscape Swiftly address critical agricultural priorities while ensuring inclusivity and measurable outcomes for Manitoba's agricultural sector Build on strategic membership engagement with innovative approaches to increase membership participation and strengthen their role in policy advocacy Work with partners, both traditional and non-traditional, to advance key policy areas that are reflective of all Manitoba farmers with a focus on science-based decision making
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Educate key decision makers on the opportunities and challenges of modern agricultureIdentify advocates within the agricultural community to represent and champion key issues Leverage KAP's diverse and inclusive representation and perspectives in discussions, reflecting the breadth of challenges and opportunities in Manitoba's agricultural sector Utilize various communication channels to amplify agriculture stories, experiences, and concerns to resonate with policymakers Encourage knowledge sharing, resource pooling, and collective problem-solving among diverse stakeholders to tackle common challenges Ensuring active involvement in consultations, forums, and policy discussions to advocate for farmer interests Provide fact-based insights, research, and data-driven arguments to support policy recommendations, enabling informed decision-making
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Facilitate cross-sectoral dialogue and partnerships to develop unified strategy and voiceFoster an environment of collaboration and cooperation among diverse sectors to develop a cohesive strategy that amplifies the collective voice advocating for Manitoba's farmers Engage with policymakers, legislators, and government agencies to raise awareness about the importance of cross-departmental and cross-sectoral collaboration in advancing agricultural priorities, advocating for the inclusion of provisions supporting partnership-building and knowledge sharing in relevant policies and programs Advocate for funding opportunities or grants specifically earmarked for cross-sectoral initiatives and partnerships that help address agricultural challenges Hosting cross-sectoral events that emphasize the interconnectedness of Manitoba's economy and the role that agriculture plays in driving it Attend events that engage with key stakeholders, including trade shows, policy consultations, member events, and government and stakeholder policy committee meetings
Other Engagement and Outreach Activities
Delivering on Value
Conference & AGM 2024
Past. Present. Future.
Celebrating 40 years, KAP hosted three days of excitement with celebration of past Presidents and wins over the years. The festivities included Senator Rob Black, Minister Ron Kostyshyn, and Shaun Haney of RealAg Radio. The conference featured insights from leaders in different fields and a live radio show. The AGM was filled with KAP updates and discussion on key policy areas through resolutions.
Supporting Partner and Member Events
Partnership
Throughout 2023-24, KAP ensured a presence at key events throughout Manitoba and across Canada to support our partners and members. This included the Dauphin Ag Society 2024 Farm Outlook, Ag in the Classroom AGM & Mixer, National Workforce Strategy meeting co-hosted with CAHRC, CropConnect, Manitoba Ag Days, Brandon Chamber of Commerce luncheon, Brokenhead River Ag Conference, ProteinMB launch, Grow Canada, CULTIVATE Conference, and various member AGMs.
Manitoba Farmers' Voice
Intentional Communications
In 2023-24, KAP made strides in having more focus on themes for each edition of our magazine, Manitoba Farmer's Voice, with themes including sustainability and innovation in agriculture. We also utilized these opportunities to feature key partners and members.
AgMatters Podcast
Public Trust Engagement
KAP launched the AgMatters podcast pilot project. This podcast aims highlight the fact that agriculture matters because it is all around us, and it provides countless benefits to our economy. Each podcast episode features one interview with a producer, and one interview with someone working in agriculture off-farm, highlighting one voice with two lenses.
