2024 Operations Update
A prosperous future for all Manitoba farmers.
Our core mission is to be the voice for farmers, addressing their most important issues. KAP is dedicated to leading progress, promoting transparency, and showcasing farmers' true impact and contribution to key audiences.
2023-2024 Outcomes
We aim to be the unwavering voice for farmers, addressing your most pressing issues with tenacity and resolve.
"KAP's new strategic plan for 2024-27 was a highlight of this past year. Our mission is simple, yet profound. We aim to be the unwavering voice for farmers, addressing your most pressing issues with tenacity and resolve."
― Jill Verwey, KAP President
Our Priority Pillars
Advocacy
Agriculture Matters
KAP strives to achieve a sustainable and profitable future for Manitoba farmers by advocating for unity within the primary agricultural sector, with shared goals and objectives. Acting as the authoritative voice, KAP leads the way, fostering consensus and providing unified representation to farmer members, stakeholders, and all levels of government, highlighting the significance of agriculture and advancing key policy objectives. Recognizing agriculture's vital role in our society, we aim to convey the importance of agriculture to our communities, economy, and food system.
Engagement and Outreach
Relationships Matter
We work everyday to develop a unified narrative focused on building trust in Manitoba farmers and modern agriculture. This narrative is designed to expand over time to improve its relevance and create connections between government, the public, agricultural stakeholders, and Manitoba farmers.
Regulatory Modernization
Preserving Market Access
KAP's primary goal is to minimize regulatory risk associated with future legislation and oversight for Manitoba farmers. Our value proposition to members is centered around working towards a stable regulatory future. Through collaborative initiatives led by KAP, our focus is not only on rectifying restrictive or misguided regulations, but also on advocating for smart regulations that will drive progress and growth in Manitoba's agriculture sector.
Governance and Funding
Future-Focused Oversight
In order to operate effectively in all other key areas and to achieve our strategic objectives, it is imperative that we foster a solid foundation of governance and funding. To ensure long-term delivery of value to our members, our approach is to continue modernizing KAP's governance and develop systems to ensure compliance. As we work in this area, modernizing our structure and funding model to be reflective of modern farming operations must be a priority to ensure financial sustainability for the long-run.
KAP 2024-2027 Strategic Plan
Collaboration is at the heart of what we do – and the process to set our organization’s roadmap to 2027 was no different.
This roadmap reflects the shared vision and expertise of KAP’s Board of Directors, members, and staff, aiming to facilitate a unified strategy to address the priorities identified by Manitoba producers and the broader agricultural industry. It focuses on tackling key challenges and leveraging opportunities.
Continued advancements in advocacy and innovation will empower Manitoba farmers by reducing risks, meeting market demands, and enhancing productivity and competitiveness on a global scale.
Mission
Vision
Our core mission is to be the voice for farmers, addressing their most important issues. KAP is dedicated to leading progress, promoting transparency, and showcasing farmers' true impact and contribution to key audiences.
A prosperous future for all Manitoba farmers.
Our Values
Integrity
We speak and act with honesty and apply high ethical standards for everything we do.
Evidence Based and Solutions Oriented
We ensure that our decisions, advocacy and actions are grounded in factbased, reliable evidence. We take a proactive approach, focusing on finding solutions to challenges faced by farmers, rather than dwelling on problems.
Collaborative
We cultivate positive relationships with our members, stakeholders, and the broader community and cooperate with others to multiply the impact of our efforts.
Strategic Key Result Areas
01
Advocacy
Provide a unified voice for Manitoba’s
farmers and advance the key policy
objectives in the sector by working
with members, stakeholders and all
levels of government.
03
Regulatory Modernization
Develop initiatives that will potentially
mitigate regulatory risk related to
further legislation and oversight for
Manitoba farmers.
02
Engagement and Outreach
Develop a cohesive narrative centred on fostering trust in Manitoba farmers and in the agricultural community.
04
Governance and Funding
Develop and implement a plan that stabilizes KAP to ensure long-term delivery of value to it's members.
Message from the President
Jill Verwey, President of Keystone Agricultural Producers
Coming Soon!
Get to Know Your Representatives
Jill Verwey
President
Scott Melvin
District 2
Charles Fossay
District 6
Kristy-Layne Carr
Supply Managed Commodity Groups
Jake Ayre
Vice President
Colin Penner
District 3
Jason Smith
District 8
Alex Burgess
Grains, Oilseeds and Pulses
Kevin Stott
Vice President
Kevin Peters
District 4
Keith Syslak
District 9
Marg Rempel
Red Meat Commodity Groups
Carter McKinney
District 1
Jenneth Johanson
District 5
Shannon Pyziak
District 10
Sam Connery-Nichol
Special Interest Groups
Vacancies
District 7
District 11
District 12
General Manager's Report
Brenna Mahoney, KAP General Manager
Coming Soon!